Why

We’ve always been more than “just” a running store at TerraLoco – and our new logo reflects that. It encourages forward motion, infinite possibilities, and diversity of thought and family.

TerraLoco has meant a lot of things to a lot of people over the past ten years, and with our 10-year anniversary approaching, it was time to revisit what makes us special, evaluate our strengths and weaknesses, and finally put down on paper a commitment to our core values.

We’ve always been more than “just” a running store at TerraLoco – our selection of products, community events, and involvement beyond the running world in our local community proved that. As we came out of 2020, it was clear that it was time to refocus on what was important to us as a business, as a team, and as a community. With ten years of serving the Rochester community, it was time for a change that would set the course for the next ten years.

To that end, over the course of the last six months, we have been hard at work behind the scenes to set the stage for 2022 and beyond. In the coming months, you will see some incredible, and, truthfully, much needed changes and improvements at TerraLoco.

First, I am proud to present our company values. Though we’ve always had these values, I never actually put them down on paper. Now, I look to these core values to make decisions for the future.

Second, we have a new website that is easier to navigate, with an integrated events calendar for all of TerraLoco’s events, as well as local community events, so you can stay better connected with all that Rochester’s running community has to offer.

Third, we have a new online store with more products, a customer log-in, and integrated gift cards – meaning you can buy a gift card online and use it in store, or you can buy a gift card in store and use it online – either way, you’ve got more ways to shop with us. We offer in store pick-up and free shipping with a purchase of $150 or more.

Fourth, we have a new logo that reflects all that TerraLoco has to offer, while still using the familiar purple and green. Our new logo encourages forward motion, endless possibilities, and represents diversity of thought and family.

Next, starting sometime in February we’ll be doing a complete remodel of the store. While the space has held up well, it’s showing a decade worth of use, and it isn’t functioning well for us anymore. This investment in our current space will keep us a functioning and welcoming home base for all, for years to come.

Starting in 2022 we will have a tighter selection of products, focusing on our best sellers in both footwear and apparel, while still carrying the variety our customers need and want.

And finally, a focus on our community means a focus on our staff members, who, quite frankly, don’t get the recognition they deserve. We are making moves to increase all staff wages 15-20% by March of 2022, as well as adding employee benefits and other perks to show our staff how valuable they are to the success of TerraLoco and our community.

As always, we’ll be putting an emphasis on community support and involvement in 2022 and beyond. This means making some changes in our discount structures and other offers, but it results in being able to be even more supportive of our team and our community. In the end, we will see that these small changes will make a very big difference in the lives of the people we care about most.